omd usa digital activation analyst salary

While it is in many ways harder to make better planning decisions on behalf of our clients, we’ve never been so equipped to challenge our assumptions and overcome our biases. Do you want to see the future? Sign up for Campaign’s Marcomms360 Predictions 2021 virtual event on December 14-15. This empathy gap doesn’t only manifest itself in the way we activate, but also in the way we approach marketing-driven solutions based on our interpretation of what people value and stand for. We believe in a world where consumers are dying to engage with the virtual reality (VR) experience of a laundry detergent, a world where consumers go around the city scanning QR codes and would much rather spend their time watching branded content than their favourite shows. We as marketers are excited by all the technological tools we have at our disposal to reach and interact with our consumers, but we don’t always stop and think whether that’s what we should be doing. In other words, we act and think very differently from the man on the street. If we look at GlobalWebIndex (GWI) and compare people in an advertising/marketing function with the average population of the UAE, we can see huge differences in the way people in our industry consume media, purchase goods and engage with technology, compared with the mainstream. Our intentions are good, but the truth is that we operate in our own echo chamber because we surround ourselves (professionally and personally) with people who share similar views and access the same information as us, and when we need to speak to consumers that don’t behave or think like us, we struggle. But it turns out we are more likely to be driven by these biases than the modern mainstream.” According to the 2019 ‘Empathy Delusion’ report by Reach Solutions, “There is a persistent belief in the industry that we have stronger empathy or that we are trained to overcome our biases. It is a hard pill to swallow we are sure we still think as a consumer, but we do not. The minute we become marketers or take a marketing-adjacent role, we stop being a consumer.

Omd usa digital activation analyst salary